THE JOURNAL
WHAT I'M BUILDING, WATCHING & FIGURING OUT.
Notes on building companies, marketing products and the parts nobody puts in the press release.
Business01
Get It in Writing
A verbal commitment, a reusable filtering straw, and one of TIME's Best Inventions of 2024. I was not part of it.
August 22, 2026 · 4 min
Ideas02
Reinvention Can Be as Powerful as Invention
Gill Lawrence did not invent piercing. She turned it into a premium experience — and that was enough.
August 12, 2026 · 2 min
Building03
Follow the Fast Reaction
My distributor sent samples. Thirty-six countries asked for them within two hours. That is not feedback — that is data.
August 5, 2026 · 3 min
Founder Life04
Rest Is a Business Strategy, Not a Reward
It had been years since I took a real vacation. The silence was suspicious. Then it became exactly what I needed.
July 5, 2026 · 3 min